Rashmi Murthy's Blog

Thought provoking technology discussions

Create business opportunities in a recession

Posted by Rashmi Murthy on May 21, 2009

There is a surge of entrepreneurs recently due to the recession.  The recent silicon valley event  “TiEcon 2009″ attracted a record number of attendees which prompted the headlines TiEcon halts recession.  It is encouraging to see many people, teens and adults alike, leaning towards building their own business with creativity and innovative ideas.  I have noticed many bright minds launching technology start-ups in the midst of recession in Silicon Valley.  Kudos to them !

I have observed that a lot of people are tapping into the unemployment pool to create their own business.  Needless to say, this large and growing pool in 2009,  presents opportunities for career coaches, resume writers, social media strategists for revamping their business.  However I have a word of caution about Internet advertisements luring people about opportunities to make money and most are scams.

Career coaches and resume writers have increased their visibility through their marketing efforts. They attend networking events for the unemployed to reach-out a large target audience.   Social media strategists have been marketing their services to individuals and businesses for branding and reaching out to people on linkedin,  facebook, twitter and other social networking sites.  Job search websites have grown by leaps and bounds and have incorporated web 2.0 features.

I think that keeping the unemployed target market in mind, there are great business opportunities to fulfill the needs of this segment.  There is a lot of room to create software products and services for this market.  I look at this from an other angle ….You create a job for yourself too !

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